Privacy Policy

Who We Are

Rising Tide Behavior (“we,” “us,” or “our”) operates risingtidebehavior.com. We provide ABA therapy and behavioral support services throughout Southwest Florida. Questions? Contact us at risingtideswfl@gmail.com or call 239-841-1948.

Information We Collect

We collect information you provide directly when you use our contact form: your name, phone number, email address, and any message you send. We do not collect payment information through this website.

We also collect anonymous usage data through Google Analytics to understand how visitors find and use our site (e.g., which pages are visited, what device was used). This data does not identify you personally.

Cookies & Analytics

This site uses Google Analytics 4 (GA4) to collect anonymized information about site traffic and usage — pages visited, time on site, approximate city/state region, device type, browser, and how you arrived at the site. This data does not identify you personally and is never used to build an advertising profile.

We do not display a cookie consent banner. Rising Tide Behavior serves local families in Southwest Florida only and is not subject to the EU's GDPR or California's CCPA, which is what those banners exist to satisfy. This page is our transparency disclosure instead.

If you prefer not to be measured by Google Analytics on this or any other site, you can install the Google Analytics Opt-out Browser Add-on, which stops GA4 from collecting data in your browser.

How We Use Your Information

• To respond to inquiries submitted through our contact form
• To understand how visitors use our website so we can improve it
• We do not sell, rent, or share your personal information with third parties for marketing purposes

Form Submissions

When you submit our contact form, your submission is processed and stored by Netlify, our hosting provider. Netlify's privacy policy governs how they handle that data. We receive your submission via email notification and use it only to respond to your inquiry.

Data Retention

Google Analytics data is retained for 14 months. Contact form submissions are retained as long as needed to respond to your inquiry and are not stored beyond that purpose.

Your Rights

You have the right to:

• Request access to any personal information we hold about you
• Request deletion of your personal information
• Opt out of Google Analytics using the browser add-on linked above

To make a data request, email us at risingtideswfl@gmail.com.

Third-Party Services

This site uses the following third-party services, each governed by their own privacy policies:

• Google Analytics for anonymized site analytics
• Netlify for website hosting and form processing

Changes to This Policy

We may update this policy occasionally. When we do, we'll update the “Last updated” date at the top of this page. Continued use of the site after changes constitutes acceptance of the updated policy.